RMWHITE CPA
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RMWhite CPA is a family accounting and tax advisory firm specializing in emerging business services
VISUAL IDENTITY DESIGN -
2019
For RMW I worked on a logo and branding suite that was approachable and friendly but also strong and commited. The symbol of a duck is significant to their family (ducks are gregarious = they stick together / rely on each other, they navigate both the sky and the water = intelligence-versatility-freedom) These ideals are indicative of their family values and are the underpinning of their practice.
GUIDELINE SHEETS, VERTICAL MONOGRAM + LOGOTYPE
It was necessary for the monogram to fit together seamlessly creating a duck silhouette while keeping the letters recognizable to anyone.
After working with RMW to define a color scheme that would work for the brand, I planned out some custom assets that made sense for their team’s needs.
After working with RMW to define a color scheme that would work for the brand, I planned out some custom assets that made sense for their team’s needs.
- Icons for web and social media
- Mailer
- PowerPoint deck with interactions
- A how to guide to use the deck - business cards
- Brief brand guideline about what typefaces, displays and point sizes needed to be used in tandem with brand assets and colors.
Stationary Mockups made from 3D renders: Pens, Mailers, Business Cards, Notepad, Deck
